Over the last 15 years, I have led research and insights-driven digital strategy for some of the world's biggest brands including Disney, Google, Nike, Visa, Citibank, WellsFargo. As a manager of high-performance teams, I clear the way for excellence and elevate my team's profile in the organization by setting the standard for success. My work has been recognized with awards from W3, Adobe ,and FastCompany.
What I've been writing about lately:
Business Goals Want To Be User Goals When They Grow Up
The Great Unbranding
Great Content Strategists Deliver Insights, Not Information